COMMUNICATIONS/LEGAL - PUBLIC RELATIONS SPECIALIST COMMUNICATIONS/LEGAL - PUBLIC RELATIONS SPECIALIST 27 28 4. Public Relations Specialists are Multi-Platform Experts In today’s digital age, PR professionals must be adept at utilizing various platforms to reach their target audience effectively. From traditional media to every form of social media, PR specialists use multiple platforms of social to engage, inform and respond to the public/stakeholders. Social media management, content creation, and influencer collaboration have become a major part of PR’s toolkit. 5. Public Relations Specialists are Crisis Management Experts When companies/employers face a crisis, their reputations can be severely affected negatively. PR professionals are experts who excel in crisis management. They provide timely responses and strategic guidance that help minimize reputational damage. For example, a food company may fall victim to a cyberattack that forces the temporary closure of their production facilities. When faced with this challenge the PR specialist will craft strategic messages, coordinate responses, and communicate with the public. The PR expert will attempt to lessen the harm to company’s reputation by providing accurate information and demonstrating the company’s commitment to resolving the issue. 6. Public Relations Specialists are Storytellers and Content Creators. PR specialists require the skill of storytelling. Having the ability to be a skilled storyteller allows them to capture the attention of their audiences. They can create compelling narratives that resonate with the public and help showcase company values, successes, and contributions. PR professionals do this through press releases, blog posts, articles, social media, etc. Doing this allows the PR experts to shape a brand’s identity to the public and foster meaningful connections. 7. Public Relations Specialists are Relationship Builders Building and maintaining positive relationships with various stakeholders is a central aspect of a PR professional’s role. There are five key relationships in PR: community relations, employee relations, consumer relations, investor relations, and media relations. PR professionals ensure that key stakeholders feel heard and happy with the organization’s messaging. By fostering connections with the media, industry influencers, customers, and community members, they facilitate open communication channels, garner support and build brand loyalty. For example, PR specialists often coordinate events and sponsorships, such as food festivals, cooking competitions, and charity events. These events help promote the company’s products and build customer relationships. 8. Public Relation Specialists are TeamPlayers, Possess Marketing Skills and Can Plan Effectively Being a Public Relations Specialist requires a wide range of skills. However, there are a few which are more essential than others. Important skills for a public relations specialist to have include: • Marketing Skills: Marketing goes handin-hand with public relations as marketing focuses on products or services while public relations is focused on the organization at large. Understanding marketing principles and departmental responsibilities helps to craft more effective messaging. Some examples of marketing skills that might benefit a PR specialist to know include SEO, trend analytics and keyword search. • • Teamwork: PR professionals collaborate with marketing teams, executives, product managers, and many other departments to align messaging and ensure a consistent brand voice. It’s important that everyone is informed and agrees on public statements or messaging that are going out through the PR team. • Planning: All public relations campaigns are built on strategic planning because it helps to provide a better chance that messages are correctly communicated. Strategic planning involves developing several long-term and short-term goals. PR specialists know when to send out key messages while also staying flexible enough to know when to change them. On My Way: A Day in the Life of a Public Relations Manager https://www.youtube.com/watch?v=q6Yt8MeGRwA What does a day in the life of a Public Relations Manager look like? Check out the video above to find out. As you might have been able to tell from this career profile there are many aspects that make up a PR specialists role. There are many resources out there for those looking explore this field of study. Want to learn more about PR? Then here are some of the best TED talks to learn about PR. 1. Where good ideas come from | Steven Johnson https://youtu.be/0af00UcTO-c People often credit their ideas to individual “Eureka!” moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web. 2. Why videos go viral | Kevin Allocca https://www.youtube.com/ watch?v=BpxVIwCbBK0 Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral 3. How to get your ideas to spread | Seth Godin https://www.youtube.com/ watch?v=xBIVlM435Zg In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Photo by Min An/pexels.com Photo by Pixabay/pexels.com
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