COMMUNICATIONS/LEGAL - COMMUNICATION MANAGER 2 Communication Manager COMMUNICATIONS/LEGAL One of the most sought after skills that employers look for in job seekers is being able to communicate effectively. Though what skills must one master in order to be a good communicator? Communication involves listening, speaking, observing, body language and many other skills. It’s easy to understand how these qualities are exemplified in a person. Though what do these qualities look like in brands and companies? How does a brand communicate externally and internally information that promotes their mission, products and/or services? Well, they look to communication managers whose job it is to communicate and maintain a brands reputation. 1. Communication Managers Communicate Knowledge Communication managers in the food industry execute and monitor communication strategies. They help organizations with the promotion of their brand, services and mission. It involves developing media relations pieces like preparing new releases, developing a social media presence and monitoring internal company communications. Communication managers are also responsible for developing brand strategies for a company. They ensure that any content released to the public matches their “brand” image. This also extends to social media, assisting the marketing department in creating social media posts which are on brand. Additionally, these professionals may be responsible for creating the communications on a company website. A communication manager’s job doesn’t stop there. They monitor internal communications within a company. Internal communications are those that stay within a company such as newsletters and news bulletins. For example, if a company informs staff about a change in their company benefits then the communications manager would check the announcement to ensure that it follows company policies and legal requirements. Overall, a communication manager plays a critical role in shaping company communications. They use their understanding of communication modes, relationships, and communication skills to make sure that organizations communicate clearly. 2. Communication Managers Help with Media Relations Media takes on a lot of forms. It can be digital such as in the form of social media posts or live streams. Or it can take on more traditional routes such as press conferences and print media. To address the later communication managers will develop and execute annual media relation strategies. This involves building relationships with industry and key media reporters. They also assist senior management by preparing talking points to support staff during interviews. For example, if a company executive has to address a crisis to the public. Having strong media relations helps to build strong brand awareness and customer loyalty. 3. Communication Managers Help with Social Media Communication managers will work with the marketing team to update and manage social media strategies. When dealing with teams of multiple professional it can become easy for key messages to be lost. Therefore, consistent and objective brand communication strategies are essential. How involved a communication manager is with social media creation is largely due to the size of the company. In larger companies’ social media creation is usually given to social media manager. Acting as a support the communication manager will vet posts to ensure that content is Communication Manager Managing communication strategies Photo by Micah C/peopleimages.com Photo by Studio Romantic/stock.adobe.com
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