COMMUNICATIONS/LEGAL - COMMUNICATION MANAGER COMMUNICATIONS/LEGAL - COMMUNICATION MANAGER 3 4 communication manager will vet posts to ensure that content is on brand. This also extends to replying to follower direct messages and forum/ chat rooms. 4. Communication Managers Have Degrees in Communication Related Fields Communication managers typically have bachelor’s degrees with a focus on communications, advertising, public relations, journalism, marketing, English, or business. Degrees such as those listed help students to develop excellent written and verbal skills. Additionally, by taking courses in media and client relations, students can learn how to handle the press and connect with clients even during times of high stress. 5. Communications Manager’s Write Website Content Websites are unique places on the internet where the narrative can be directed. Companies use them as a way to engage visitors and provide information for why a customer should buy products or services. For food companies, typical information described on their websites includes: • About the company • Product offerings • Careers • Sustainability commitments • Stories from the company Think about your favorite product or brand. Did you check out their website before you purchased it? If so, then you know how important it is when deciding to make a purchase. A Communications Manager is responsible for developing and maintaining a newsroom and media library, creating an editorial calendar, and crafting compelling stories that effectively communicate the company’s message and brand identity. 6. Communication Manager’s Support Events Food businesses are involved in many events such as presentations, community relations and philanthropy programs. Communication managers provide support for these events by assisting those presenting with talking points. For example, if the CEO has to give a speech to the community about the creation of a new production facility, the communications manager would be responsible for writing it. Additionally, they assist the marketing department by advertising the event and releasing social content about it. They determine the core objective or essence of the event and develop the most effective strategies to communicate it to the target audience. 7. Communication Managers Help with Employee Communications A key component of any communication manager job is ensuring that employees are informed and motivated about the inner workings of their company. They work closely with upper management to develop internal communication strategies. The ways they communicate with staff include creating newsletters and presentations. Overall, internal communication messages should be consistent across all mediums and different departments in an organization. For example, a communication manager may create company newsletters that goes out biweekly to employees. These newsletters are meant to raise awareness of company happenings and answer questions. Communications like these serve as an indication that employees are cared for, and that their feedback and engagement is welcome. 8. Communication Manager’s are Flexible, Team-Oriented and DetailOriented Being a communication manager requires a wide range of skills. However, there are a few which are more essential than others. These skills include: • Flexibility - Communication managers must be flexible in the different ways they communicate. The world moves fast, and plans can become irrelevant quickly. It’s important for these professionals to be flexible in their approach and try different things. • Team-work- Communication managers work with a variety of co-workers within a company. How a person communicates with one person might not be effective for another. Active listening helps a manager to determine if their message is coming across properly. • Detail-oriented – Communication managers are consistently editing communication pieces (ex. Reports, briefs) and it’s essential that they are error free. They demonstrate their detail oriented nature by proof-reading everything before they put it out. Also, they develop systems that help to avoid mistakes from going out. 1. What is the role of a Digital Communications & Events Coordinator at FoodGrads? Want to learn how a linguist graduate became a communication specialist in the food industry? Then check out the Food Matters Live podcast, where they interviewed Sophie Caplan, Flavors Communication Specialist at Givaudan, a global flavor and fragrance manufacturer. Click the photo to tune in! In this episode you will learn about the following: - Sophie’s journey to her dream job - How their values have shaped their career paths - Why being a people person matters in food communication - Who would she invite to a dinner party As a Digital Communications & Events Coordinator, my responsibilities encompass a diverse range of tasks. I engage in strategic communication processes that establish and nurture positive relationships between brands and the public. My role involves creating and scheduling social media content, managing customer relationships, and organizing and executing events. This involves everything from attendee management to developing registration websites and handling communication with participants. Additionally, I am responsible for setting up virtual event platforms. 2. What is the most rewarding part of your job? The most rewarding aspect of my job is witnessing the tangible impact of my efforts. Seeing successful events come to life, observing the positive responses from attendees, and witnessing the growth and engagement of the community are incredibly fulfilling. Knowing that my work contributes to fostering connections, disseminating valuable information, and creating memorable experiences in the food and beverage industry adds a deep sense of satisfaction to what I do. 3. What is one piece of advice you’d give someone who is considering starting their career in communications? For those considering a career in communications, my advice is to embrace adaptability and continuous learning. The communication field is ever evolving, with new platforms, technologies, and trends emerging regularly. Flexibility and a willingness to learn and adapt are essential to staying relevant and effective. Moreover, honing your ability to convey messages clearly and authentically across various channels is key. Communication is not just about transmitting information but also about connecting with audiences on a meaningful level. Sydney Mohr, Digital Communications & Events Coordinator Career Profile Ready to explore food careers? This podcast offers inspiring stories and career tips to guide your next step. Subscribe now and discover your future in food!
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