SALES & MARKETING - HOW IT ALL COMES TOGETHER HOW IT ALL COMES TOGETHER - SALES & MARKETING 33 34 Account Manager After the negotiations went through to sell the cookies via distributors across the country, the account manager acted as a new point of contact. They ensured that the clients (distributors) were taken care of and continually communicated with. Category Manager The Category Manager negotiated with the retailer the volume and price point the mango cookies would be sold at. Additionally, they assisted with the marketing campaign promoting the new products. Customer Service Rep. The Customer Service Rep acted as the point of contact after the sale of the cookies for customers (like you!) When customers received cookies that were over baked or broken the customer sales representative responded to the customer with an apology and started a ticket item for the operations crew to investigate the issue or the packing department to ensure nobody receives broken cookies! Food Marketer The Food Marketer was the person responsible for the ad campaigns promoting the cookie processors new line of cookies. Market Data Analyst The Market Data Analyst performed the market research to determine that mango cookies have the potential of becoming a wellpurchased item in the market, to ensure they’ll fly off the shelf. Food Broker The Food Broker acted as an intermediate between the cookie processor and the supermarket chain. Helped with the negotiation of the contracts between the retailer and the supermarket. Sales Rep. They would go to trade shows and advertise the new line of mango cookies. Cookies that were successfully sold were used as a menu item at restaurants as an ingredient. Technical Sales Rep. A Technical Sales Rep would work at the ingredient development company that supply the ingredients to the cookie processor. They additionally act as a technical advisor on the type of mango pieces that would best go in the cookie. From taste, to texture to the look of the final product. How do these professionals make sure your cookie was made perfectly? Where do each of them take their place in the cookie manufacturing process?
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