Felicia Sia, Account Manager at Dempsey Corporation on transitioning from Food Science to Account Management | That’s a Food Job! Podcast #106

Felicia Sia is an Account Manager at Dempsey Foods, a Canadian ingredient distributor specializing in innovative and technical ingredients. With a background in food science from the University of Guelph, her career has spanned multiple roles, including product development, technical sales, and directing a cooking school for kids.

In this episode, she shares insights into the world of ingredient sales, discussing what it takes to succeed as an account manager in the food industry. She explores the importance of active listening, building strong client relationships, and the key skills that set great sales professionals apart. Felicia also reflects on her career transitions, overcoming fears, and the value of taking risks. Her story offers inspiration for anyone considering a career change and looking for the confidence to take the next step.

In this episode:

00:00 – The Importance of Being Heard
02:55 – Navigating the Role of an Account Manager
06:07 – Understanding Ingredient Distribution
08:56 – The Day-to-Day of Account Management
12:00 – Problem Solving in Ingredient Sales
15:01 – Career Path to Account Management
17:51 – The Value of Networking
21:10 – Skills for Effective Account Management
24:12 – Embracing Change and Technology
27:03 – The Future of the Food Industry
30:00 – The Role of Food Science
32:58 – Recommendations for Personal Development

Recommended next episode

# 29 – Marc Wall, VP of Sales at Sandy Shore Farms Ltd.

Sponsor

CareersNOW! is Food and Beverage Ontario’s multi-year workforce development initiative that is connecting students and job seekers with employers in Ontario’s food and beverage processing industry for exciting career opportunities. Check out CareersNOW.ca for more information on exciting jobs, career information, industry mentors and training opportunities for professional development.