FoodGrads Podcast Episode 76: The Power of Story-Telling when Creating a Circular Economy with Rebecca Bradley, Chief Marketing Officer at Terra Bioindustries

On this episode we are talking about the up-cycling of Brewer’s Spent Grains, the importance of story-telling when showcasing scientific innovations and what it’s it like working at a start-up.

Our guest today is Rebecca Bradley, Chief Marketing Officer at Terra Bioindustries. Terra Bioindustries is a Canada based start-up helping to create a more circular economy with existing supply chain. They make highly sustainable products for the food, fermentation and chemical waste industries all while lowering food waste!

Rebecca graduated from the University of Guelph in their Biology/Biological Science program with minor biotechnology and a specialization in plant science. She went on to obtain a master’s degree from the University of Guelph in Biotechnology. She is a a creative mind in the scientific community looking to showcase the value of scientific innovations in new and growing industry.



[1:48] Rebecca and Veronica talk about Canada’s wildfire situation

[4:17] What Terra Bio Industries is and Rebecca’s role there

[10:34] How Terra Bio Industries has helped other organizations with their food waste

[11:39] What Brewer’s Spent Grains are

[15:58] How Terra Bio Industries began

[20:21] Scaling up products from bench scale to commercial scale

[23:22] Different kinds of Brewers Spent Grains

[25:02] How Rebecca ended up in a marketing position after her science degree

[30:15] The human aspect when story-telling and conveying this messaging for start-ups

[39:07] What it is like working in a start-up

[43:17] Benefits of working at a start-up

[47:14] What collaboration looks like for a start-up

[49:30] The first steps that someone can take to present themselves in a way that brings value

[54:53] What’s next for Terra Bioindustries/ Where you can find Rebecca

Terra Bioindustries

Rebecca Bradley LinkedIn

University of Waterloo

Rebecca Bradley

There’s a lot of science that goes into upcycling and creating upcycled products for different businesses. My goal is to translate it into everyday English so that that story can be told to the businesses and to their customers. – Rebecca Bradley

So it was a really unique opportunity and that was actually how I ran into Terra Bio Industries. They had presented as one of the. Businesses that we’re looking for students, and I loved the science of it. I love the story of it. I saw the potential in it. – Rebecca Bradley

You don’t have to solve all the world’s problems, but if you can go into it and just solve that one. If we can start involving more people into these smaller issues, eventually it’ll come to maybe, you know, push everything forward. – Rebecca Bradley

So if you’re a student and you maybe want to help save the world, but don’t know how then reach out to that innovation hub, reach out to the accelerator platform for your city or your university and say, “Hey, I’m interested in these areas. I have this background or I have these skills. I would love to see if there’s a business. I could maybe help out” – Rebecca Bradley

To present yourself in a professional setting and to really map out a role for yourself you want to kind of carve out your own little space in that team. Make yourself extremely vital to how the team runs. But know again that you are able to bring a certain niche value. – Rebecca Bradley

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