FoodGrads Podcast Ep 73: Defining and cultivating innovation and creativity with Michelle Brisebois, Senior Marketing Strategist and Founder of Textrix Consulting Ltd.
Last Updated on December 18, 2023
Michelle Brisebois is a Senior Marketing Strategist and Founder of Textrix Consulting Ltd. Textrix has start-ups define marketing strategy, mid size companies boost their SEO through engaging and optimized content plans, and have conducted research and discovery on digital transformation trends used by large, international software companies.
On this episode we are covering finding a career that matches your passions, cultivating innovation, navigating your career in an age of change and the Canadian Food Innovation Network (CFIN). Michelle has launched products, brands and campaigns across a wide array of packaged goods and service industries. She is also a published writer and part-time Marketing Professor at Niagara College. Overall, she is a lover of technology, restaurants, retail and people.
Show notes
Time Stamps
[2:32] Who Michelle Brisebois is and what Textrix Consulting Ltd is
[5:49] What drew Michelle to marketing
[14:17] What is the Canadian Food Innovation Network (CFIN)
[19:48] Michelle’s definition of innovation
[22:39] How students get better at innovating
[27:39] The Artist’s Way by Julia Cameron
[31:10] Michelle’s take on artificial intelligence and how it will affect jobs in the food space
[37:34] Being open to new experiences and career roles
Links
Canadian Food Innovation Network
The Artist’s Way by Julia Cameron
Planet Money Artificial Intelligence Episode
Michelle Brisebois Quotes
We don’t have to just narrow the aperture do what resonates today and kinda let life happen too, and those opportunities to reveal themselves and then, go for it.
– Michelle Brisebois
I’ve actually thought a lot about this. I think I might even have it on my website but I believe that innovation is creativity manifest on the physical plane. So creativity is the idea, it’s the concept and innovation is actually implementing it in a new way.
– Michelle Brisebois
And that was just the next logical step that then that led to the next and the next and the next. And so instead of thinking about where do I wanna be in 10 steps, what’s the next logical step? What interests me now? And you know look for people that are doing that already and interview people are a great resource. When you see someone that’s living the life you want. Don’t get jealous. Find out how they did it.
– Michelle Brisebois
I know tons of people who are in the fifties and sixties who still don’t know what they wanna be when they grow up.
– Michelle Brisebois
I think we find great joy when we get more curious about ourselves and and don’t take ourselves for granted in what we’ve done and what we’ve accomplished and more curious about how does that skill apply to where I wanna go next? You know, how can I make it apply? How can I find what are the parallels?
– Michelle Brisebois
And you know, life really isn’t quite as compartmentalized I think as we make it out to.
– Michelle Brisebois
Sponsors
This episode of the podcast is supported by CareersNow! CareersNow! is Food and Beverage Ontario’s multi-year workforce development initiative that is connecting students and job seekers with employers in Ontario’s food and beverage processing industry for exciting career opportunities. Check out CareersNow.ca for more information on exciting jobs, career information, industry mentors and training opportunities for professional development.
This episode of the podcast is brought to you by our Education Partner the Niagara College. Niagara College is the leading innovator in Learning Enterprises, with on-campus businesses in beer, wine, distilling and greenhouse where you can hone your business and entrepreneurship skills. You can get involved in the operations of these businesses as part of your learning journey. Niagara College is one of Canada’s top Research Colleges, with a strong food and beverage research program. You might just get involved in our research programs to innovate and accelerate with industry partners on your learning journey.
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